'Do Your Own Web Marketing' - New course from The PR Training Centre reveals the secrets of marketing on the web

'Do Your Own Web Marketing isn't just for techies,' says co-presenter Jacqui Green. 'We've designed it for anyone who has been given the job of making their web more visible or who wants to understand how to utilised the internet as an effective marketing and PR tool. There is no mystery about successful web marketing, but there are some golden rules and these are what we teach. The course is particularly useful for companies who feel that, because they lack technical knowledge, they have no choice but to employ expensive consultants. We show how you can save a packet by managing your own web marketing - and we've already saved our delegates many thousands in fees.'

The course is co-presented by seasoned marketing and web professionals. Jacqui Green has run a successful high-tech PR agency for fifteen years and has a background in IT Management. Richard Milton has been a technology writer, journalist and broadcaster for more than 25 years and is author of the management handbooks 'Do Your Own PR' and 'Bad Company' - chosen by The Sunday Times as its business book of the week.

The presenters have trained hundreds of Britain's top executives in handling the press over the past 15 years. Since the beginning of 2004, The PR Training Centre has presented regular public monthly courses in London's Trafalgar Square, where its most successful course is 'Do Your Own PR'.

Says Jacqui Green, 'Our new Web Marketing & PR Course is a logical development from 'Do Your Own PR' - it's the subject our delegates tell us they most want to learn more about next. At present, web marketing is often seen as a black art, yet our experience shows that anyone can be successful if they follow some important rules.'

'Marketing budgets are already tight enough at present', says Green. 'The last thing anyone wants to do is to spend large chunks of budget on Web Marketing 'experts' to advise them, when in a single day they can learn 90 per cent of it for themselves.'

Topics covered on the course include;

* How to make the Internet sell your products and services effectively
* Ten magic ingredients you must include on your web site
* Ten top tips for web site copy
* Ten ways to make your site more visible to search engines
* Critiques of delegates' web sites
* Web Marketing case histories
* How to make the Internet publicise your organisation effectively
* How to make News portals and Web news services work for you
* Using Google/Overture sponsored listings effectively
* How to build and run a 'virtual Press Office'
* Ten classic mistakes with email PR - and how to avoid them
* Effective electronic communications strategies

The course is designed for any manager who is tasked, formally or informally, with managing the organisation's web site in order to develop markets and gain higher recognition for the organisation's products or services. Relevant job titles include marketing manager, marketing assistant, marketing communications manager/ assistant, and similar roles.

After attending 'Do Your Own Web Marketing', managers will be able to:

* Successfully exploit the Internet for both marketing and PR
* Make their web sites more effective in attracting traffic
* Know how to achieve high visibility to the search engines
* Know how to exploit Web News Services and Portals to maximum effect
* Successfully build and run a virtual Press Office through their web site
* Produce electronic press releases that get used
* Understand the rules for successful electronic communications with the media
* Know the pitfalls of email PR and how to avoid them
* Understand and apply the rules for successful Viral Marketing
* Successfully exploit Web Radio and Web TV opportunities

Courses are run monthly at The PR Training Centre's Trafalgar Square training room. The course fee is £385 per delegate, and £285 for each additional delegate from the same organisation. The first courses will take place on Wednesday 8 September 2004.

Course fees are all-inclusive of lunch, morning and afternoon refreshments, full course notes and materials and a copy of the management handbook 'Do Your Own PR' by presenter Richard Milton.

Seminar presenters
The presenters of 'Do Your Own Web Marketing & PR' are seasoned professionals who have held senior management roles in industry, in the media, in technology and in media relations.

Richard Milton
Richard Milton has been a journalist, writer and broadcaster specialising in business and industry for more than 25 years. As a journalist he has contributed regularly to newspapers and magazines in the business press.

Richard Milton is the author of the best selling business book Bad Company, chosen by The Sunday Times as its Business Book of the Week. He is also the author of the popular management handbook Do Your Own PR.

As a radio broadcaster he has appeared on scores of programmes on BBC and overseas radio stations and appeared in a number of television productions including the BBC2 series Heretics. Milton also specialises in press training for the business and IT media and his company, Press Training Dot Com (www.presstraining.com) has presented hundreds of courses for many major corporations.

Jacqui Green
With 20 years experience of marketing in the IT, business to business and services sectors, Jacqui combines strategic marketing know-how with a very practical approach that focuses on driving the PR process to deliver tangible results for clients.

Before founding JGM, in 1987, Jacqui was employed as International Marketing Manager of Meridian International - a global computer services group. Jacqui was also employed as International Marketing Communications Manager and Public Relations Manager at Meridian.

Prior to this, Jacqui was the International Marketing Manager for computer leasing company, United Computers and before that was employed as UK Marketing Manager of PC dealership and services company, United Business Systems, responsible for business to business marketing.

Jacqui also gained considerable IT experience whilst employed by the National Coal Board as Systems Manager and was responsible for the set-up and management of a state-of-the-art data centre.

Jacqui's PR company, JGMPR, has carried out PR on behalf of scores of organisations in Britain including major high-tech companies. ( www.jgmpr.com )

For further information contact

Jacqui Green
Tel: 0208 313 0309
Email: e-mail protected from spam bots

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